Olivia Parker
Apr 6, 2018

Marriott tries for laughs with HK Sevens campaign

Marriott Hotels kicks off the Hong Kong Sevens with a tongue-in-cheek campaign by Ogilvy featuring Sébastien 'monument to marketing' Chabal.

Marriott Hotels kicks off the Hong Kong Sevens with a tongue-in-cheek campaign by Ogilvy featuring Sébastien 'monument to marketing' Chabal.

In fine tradition, Hong Kong Sevens sponsor Marriott Hotels has jumped on the annual fever for all things rugby, fancy dress, cheesy singalong songs and bananas to launch its new campaign, 'Stay Brilliant', created by Ogilvy. 

The series of short films features retired French rugby star Sébastien Chabal, he of hair and beard so lustrous and long that the French media dubbed him l'Homme des Cavernesthe Caveman. 

'Bonjour',...

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