A new campaign from Iris promotes Global Rapid Rugby, which is debuting in Asia this summer.
The Rapid Rugby Showcase Series, which kicked off on 22 March and runs until 9 August, features six teams playing 14 matches in Perth, Hong Kong, Singapore, Lautoka (Fiji), Brisbane and Auckland. Rapid Rugby is a 70-minute game with rule changes meant to encourage risk-taking and higher scoring.
Ad Nut likes the ad just fine, but believes the 15-second spot (below) to be more fit-for-purpose than the 30-second version (above). After all, If you're trying to reach impatient people who are looking for a faster-paced, action-packed game, it follows that they probably won't persevere through a full 18 seconds of dry golf commentary before the payoff comes. With the shorter version, the big moment comes after a mere five seconds.
Regional CEO - Luke Nathans
GM - Katie Jenks
Board Director - Miguel Garcia
Head of Strategy- Peter Wilson
Creative Director - Dean Hamilton
Omar Jabi - Senior Art Director
Scott Mortimer - Senior Copywriter
Head of Design - Chris Clausen
Senior Account Director - Anthony Brooker
Senior Account Manager - Abigail Sands
Account Director - Annabelle Ewen
Technical Director - Declan Burns
Producer - Vicki Gerrans
Iris Concise Consultants:
Director - Richard Reid
Associate Director- Rahat Kapur
Client Director - Samor Haoui
Stuart Taggart - Envision
John Du Vernet - Delorean
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