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The Rugby World Cup: A game-changer for advertisers in Japan
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Oct 30, 2019

The Rugby World Cup: A game-changer for advertisers ...

Host Japan's success on the pitch led to big audience gains for brand sponsors like Canon and advertisers like Subaru, showing how big TV events can optimise multi-screen digital campaigns, prior to the 2020 Olympic Games.

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It’s time to think differently about TV
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Apr 8, 2019

It’s time to think differently about TV

With faster insight into TV’s impact on multi-faceted marketing agendas, performance evaluation and optimisation will cease to be an afterthought.

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