Ad Nut
Dec 13, 2018

Mannings wishes HK a very meowy Christmas

The brand puts its semi-creepy animated giant cat into a nativity story for a holiday campaign by DDB Group Hong Kong.

Ad Nut admits that the main reason for posting this item was to write that headline. That's right, it brightens Ad Nut's day to use a terrible, terrible pun. Please don't begrudge Ad Nut this small joy.

As for the campaign, the brand and its agency, DDB, have trotted out a frequently used character from recent years: a large animated tabby with freakishly large eyes. The cat appears when some cute kids doing a nativity scene suddenly realize that they need gifts for the 'baby'. They frolic off to Mannings to buy some cosmetic items that vaguely resemble gold, frankincense and myrhh. 

This sounds like it ought to be a disaster, but surprisingly it's not. It's harmless and cute and undoubtedly effective at reminding people that Mannings is a good place to pick up last-minute gifts.

Ad Nut continues to believe the brand would do better with a different animal in a starring role, however.

CREDITS

Brand
Yvonne Tang, Director, Sales and Marketing
Benny Ko, Head of Branding, Sales and Marketing
Helen Cheung, Senior Brand Manager, Sales and Marketing
Calida Fok, Assistant Brand Manager, Sales and Marketing
Yannie Wong, Senior Marketing Officer, Sales and Marketing
Regine Tang, Senior Marketing Officer, Sales and Marketing
Agency
Keith Ho, Managing Director and Chief Creative Officer
Irene Tsui, Managing Director
Almon Lam, Executive Creative Director
Noc Choi, Growth Director
Creative Team: Paul Yu, Tommy Chung, Cola Chan, Quinn Chan, Kuchi Ku, Chris
Cheuk
Account Management Team: Gloria Fung, Keefe Ho, Regen Lee, Regina Yue
Annie Tong, Head of Broadcast
B Ng, Head of Studio
Visualizers & Computer Artists: Cheng King Kong, John Chan, Nelson Fung, Yiu
Tang

Director: Chan Man Chung
Production House: Film Factory
Editor: Ho Chi Keung
Post Production House: Touches/ Digit Digit
Composer: Punk Chan
Music House: Click Music

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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