This is fascinating. Watch the ad above, a 15-second spot for travel search engine Kayak by Australian agency B.B.E. Good, right It's concise and fun, it has a clear point, and it benefits by smoothly referencing the 'Boyfriends of Instagram' meme. Nice work.
Now watch the 90-second video below, billed as a mockumentary
Same people. Same basic situation. But somehow the results are completely different. It seems to go...
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