Ad Nut
Aug 7, 2019

Kayak campaign proves brevity is the soul of wit

The travel site's new campaign through B.B.E. is funny, sharp and effective at 15 seconds, but a 90-second video morphs into something else entirely.

The travel site's new campaign through B.B.E. is funny, sharp and effective at 15 seconds, but a 90-second video morphs into something else entirely.

This is fascinating. Watch the ad above, a 15-second spot for travel search engine Kayak by Australian agency B.B.E. Good, right It's concise and fun, it has a clear point, and it benefits by smoothly referencing the 'Boyfriends of Instagram' meme. Nice work.

Now watch the 90-second video below, billed as a mockumentary

Same people. Same basic situation. But somehow the results are completely different. It seems to go...

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