The first features Frank, a civil servant with a costume addiction and a messy room. The Swedish retailer steps in for a makeover, helping him organise his space.
The second film stars Michele, a young mom sharing her bedroom with her husband and son. The challenge for Ikea this time was to give a little private space to both the boy and his parents, who are keen to have another child.
The online video campaign broke on 7 March and runs across print, digital, outdoor and in-store in Singapore and Malaysia.
Project Name: IKEA Bedroom Stories
Project type: WebFilms
Business Director: Christina Chong
Account Director: Sheila Melbye
Account Manager: Jade Cheng
Head of Engagement Planning: James Sowden
Social Strategist: Josie Khng
ECD: Scott McClelland
Senior Art Director: Eirma Webster
Senior Copywriter: Angie Featherstone
Art Director: Marcus Yuen
Copywriter: DeNeng Lim
Producer: DaphneNg, BhavnaShivayogimath
Production Agency: Black Sheep Productions