We're publishing these ahead of Facebook's Global Agency Women's Leadership Day on October 22nd, an event highlighting the movement for gender equality and inclusion.
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Designed with AKQA, the store has a livestreaming set, face-scanning technology and personalised shopping via WeChat integration, as well as a chance to ride a bike through the streets of Paris.
Three fundamental differences separate digital-native brands from legacy brands when it comes to their approach to marketing, according to the chief digital officer of Wavemaker India.