Matthew Miller
Aug 1, 2014

eBay asks Aussies to clear Sunday for sales, whatever it takes

AUSTRALIA - Through Havas Worldwide, eBay Australia this weekend launches a campaign that aims to help the online retailer 'own' a time when most retailers have already closed their doors: Sunday evening.

The time period is already eBay's busiest time, and the site intends to cement that leadership. In addition to all-day deals, eBay will also be introducing five-minute flash sales between 8 pm and 9 pm on Sundays. 

"Delving into the shopping habits of Australians has given us the opportunity to develop a sales initiative that reflects the short burst and impulsive behaviour of our customers," Steve Brennen, eBay Australia’s director of marketing and Advertising sales, said in a release.

The four TVCs by Havas Worldwide Sydney and director Luke Shanahan of Robber’s Dog (above and below) show the lengths different bargain-hunters will go to in order to ensure they'll be able to take advantage of the sales. Their solutions include an alternatative to mowing the lawn, a very early Sunday supper and outright bribery.


Creative Group Head: Christopher Johnson
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Group Account Director: Dan Smith
Senior Account Director: Steve Osaer
Account Manager: Julie Bouissin
Senior Producer: Jacqui Gillies
Director: Luke Shanahan
Producer: Mark Foster
DOP: Jeremy Rouse
Sound: Rumble Studios
Editor: Peter Whitmore
Post: The Editors


Campaign Asia

Related Articles

Just Published

7 hours ago

Cannes daily global podcast episode 2: Big wins in ...

Campaign's editors and journalists from around the world are hosting a daily podcast during the five-day Lions festival. In this second episode, we discuss the big award wins from the first night.

7 hours ago

Campaign's Agency of the Year 2024 opens for entries

Campaign's Agency of the Year awards are back. Now in its 31st year, AOY recognises exceptional leadership, agencies, brands, and work across local, regional, and global markets. Read below for more details.

10 hours ago

Cannes Lions 2024: APAC winners

On day one, Colenso BBDO clinched the first Grand Prix from the region in the Outdoor category, building on their audio and radio Grand Prix win in 2023.