The time period is already eBay's busiest time, and the site intends to cement that leadership. In addition to all-day deals, eBay will also be introducing five-minute flash sales between 8 pm and 9 pm on Sundays.
"Delving into the shopping habits of Australians has given us the opportunity to develop a sales initiative that reflects the short burst and impulsive behaviour of our customers," Steve Brennen, eBay Australia’s director of marketing and Advertising sales, said in a release.
The four TVCs by Havas Worldwide Sydney and director Luke Shanahan of Robber’s Dog (above and below) show the lengths different bargain-hunters will go to in order to ensure they'll be able to take advantage of the sales. Their solutions include an alternatative to mowing the lawn, a very early Sunday supper and outright bribery.
Creative Group Head: Christopher Johnson
Copywriter: Simon Fowler
Art Director: Nicole Hetherington
Group Account Director: Dan Smith
Senior Account Director: Steve Osaer
Account Manager: Julie Bouissin
Senior Producer: Jacqui Gillies
Director: Luke Shanahan
Producer: Mark Foster
DOP: Jeremy Rouse
Sound: Rumble Studios
Editor: Peter Whitmore
Post: The Editors