Preeti Hoon
May 25, 2024

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.


Consumer health and hygiene giant Reckitt Benckiser Group (RB) has renewed creative duties to Havas Worldwide for its condom brand Durex in India, following a competitive multi-agency pitch.

The winning mandate is largely for brand's digital presence.

As reported earlier by Campaign India, the pitch involved some of the nation’s largest agencies, including Ogilvy India, Leo Burnett India, FCB India, alongside incumbent Havas Worldwide, aiming to retain it. The process was carried out offline and the participating agencies were asked to present their ideas in-person.

Havas Worldwide has been on Reckitt’s roster since 2014.

Durex collaborates with several global partners in both the creative and media sectors. This includes ongoing partnerships with Havas and their Singapore-based creative agency BLKJ Havas, Durian in Hong Kong, and VaynerMedia. In 2023, Durex assigned the global media brief for Europe and the US to McCann and its affiliated agency, MRM. 

Founded in 1929, Durex, known for its condoms and personal lubricants, is part of Reckitt Benckiser's portfolio—a British multinational headquartered in Slough, United Kingdom. Durex's range of products were first rolled out in India in 1997. 

Campaign India has reached out to Durex for comment.

Campaign India

Related Articles

Just Published

13 minutes ago

Whose idea is it, anyway?

Jindal Steel campaign that won silver and bronze at the Cannes Lions International Festival of Creativity sparked a row over creative ideation with Wieden+Kennedy

1 hour ago

SIA retains PHD as media agency of record

EXCLUSIVE: After five years of working with PHD, Singapore's flag-carrier Singapore Airlines has retained the agency for media duties.

2 hours ago

Tech On Me: Can adtech wean itself off MFAs?

This week's edition: The fifth The Media Responsibility Index is out, Snap launches a real-time image model, and TikTok ads now have AI creators, among other tech news in the region.

3 hours ago

How I came out in the workplace

Every LGBTQ+ person has their own choice, timing and path to recognise their sexual identity publicly. Here, the director of HR at DDB Sydney gives her perspective.