Campaign India Team
Dec 10, 2019

Dentsu X bags the media business of Reckitt Benckiser in India

The account was won post a multi-agency pitch where IPG Mediabrands was the incumbent.

Reckitt Benckiser India has awarded its media business to dentsu X. 
 
FMCG multinational, Reckitt Benckiser India has marquee brands namely, Dettol, Mortein, Strepsils and Harpic among others, in its portfolio. 
 
The account was earlier managed by IPG Mediabrands. The business will shift effective January 1, 2020.
 
Divya Karani, chief executive officer, dentsu X, said, “We...

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