Matthew Miller
Jul 9, 2014

Dtac's father-daughter moment touches hearts in Thailand

THAILAND - A father's tearjerking first show of affection for his newborn daughter has become something of a viral hit for telco Dtac and Y&R Thailand, exceeding 8 million views since its debut on 30 June.

‘The Power of Love’, a two-minute short, has racked up more than 7 million views in its English-subtitled version, plus another 120,000 for versions subtitled in other languages, as well as 1 million views on Youku, according to the agency.

The latest ad for brand, which has a history of using cuteness in its marketing, has drawn comparisons to an earlier ad that also put technology in proper perspective versus human contact.

CREDITS

Agency: Y&R Thailand
Media: OMD
Brand: dtac
Chief Creative Officer: Trong Tantivejakul
Art Direction: Panumas Tasila
Art Director: Trong Tantivejakul, Kumphol Witpiboolrut
Copywriter: Trong Tantivejakul, Kumphol Witpiboolrut
Account Manager: Jindarat Udomthanapat
Production Company: Sunshine-etc Co., Ltd.
Producer: Khanuengnit Wichitsakonkit
Director: Kumphol Witpiboolrut
Director of Photography: Prapope Duangpikool
Lighting Direction: Udom Pinthong
Cameraman: Prapope Duangpikool
Cameraman#2: Akkarapong Kusakul
Editing: Manop Boonwipas
Music: Cine Digital Sound Studio Co., Ltd
Sound Design: Terdsak Janpan
Post Production: Posters Co., Ltd.
Animation: Anto co.,Ltd

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