Gabey Goh
Feb 24, 2016

Mobile and tech Thailand’s bright spots amidst gloomy economic forecast

ON THE GROUND - THAILAND: Amidst an uncertain political future and gloomy economic outlook, bright spots remain for brands in Thailand, thanks to investments in technology to better engage with a new mobile-centric generation of consumers.

A Dtac launch event

The Land of Smiles has certainly seen better days.

In September last year, army-backed council appointed by Thailand’s own military rulers rejected a controversial draft constitution, further delaying elections and extending the rule of generals who took power in a coup in 2014.

Observers believe elections will not be held until at least 2017.

The World Bank has maintain a gloomy outlook for the country, with...

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