Ad Nut
Nov 27, 2019

Drink more SugarFizz! (Or maybe don't)

A soda alternative called Remedy seeks to distinguish itself by subverting soda-ad conventions, in a fun campaign by AJF GrowthOps.

A soda alternative called Remedy seeks to distinguish itself by subverting soda-ad conventions, in a fun campaign by AJF GrowthOps.

There's pretty much nothing Ad Nut likes more than a short, sharp parodyand even more so when the parody involves advertising tropes. So Ad Nut approves of the above ad for Remedy, a brand of bottled, non-alcoholic kombucha. The work not only makes fun of advertising but also uses a specific and famous Super Bowl ad of yesteryearprobably the ultimate example of the formto do so. And the subversion of glamourous soda ads aligns perfectly...

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