Ad Nut
Nov 27, 2019

Drink more SugarFizz! (Or maybe don't)

A soda alternative called Remedy seeks to distinguish itself by subverting soda-ad conventions, in a fun campaign by AJF GrowthOps.

There's pretty much nothing Ad Nut likes more than a short, sharp parody—and even more so when the parody involves advertising tropes. So Ad Nut approves of the above ad for Remedy, a brand of bottled, non-alcoholic kombucha. The work not only makes fun of advertising but also uses a specific and famous Super Bowl ad of yesteryear—probably the ultimate example of the form—to do so. And the subversion of glamourous soda ads aligns perfectly with the brand's goal: encouraging consumers to "rethink their fizzy drinks". 

The companion piece below is also not bad. The campaign comes from AJF GrowthOps and has been running in Australia and New Zealand. It also includes out-of-home ads, social media and digital display.

By the way, Ad Nut has looked at Remedy's advertising before, but wasn't as impressed (see "F**k is all you need?").

CREDITS

Creative Agency: AJF GrowthOps
Joshua Stephens (CCO)
George Freckleton (CD)
Ed Carverth (Senior Art Director)
Brent Liebenberg (Senior Copywriter)
Xavier Hogan (Senior Account Director)
Tom Bennett (Account Manager)
Erica Frick (Agency Producer)
Client: Remedy Kombucha
Sarah Condon (Co-Founder)
Phoebe Miller (Marketing Manager)
Production: Good Oil Films
Matt Kamen (Director)
John Sandow (Producer)
Simon Thomas (Executive Producer)
Edward Goldner (D.O.P)
Marni Konhauser (Art Director)
Post-Production: Puffin Post
Marty Gildchrist (Editor)
Sound: Sam Hopgood, Bang Band Studios
Music: AudioNetwork, Rusty Berther (Vocals)

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

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