Dove takes on hurtful labels in Hong Kong

Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.

Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.

In a Dove 'Real beauty' campaign released in Hong Kong today, women are quite literally labeled with derogatory terms relating to their physical appearance. In the campaign video by Uth Creative Group above, we see women wearing Post-it notes marking them as pork chop’, giraffe’ and other critical phrases that are unfortunately common. 

The 'Appreciate don’t adjudicate' campaign marks Dove’s first localised effort in Hong Kong, according to Dawn Ting, marketing manager for...

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