Unilever's marketing manager explains the brand's first localised 'Real beauty' campaign for Hong Kong, which launched today through Uth Creative Group and PHD.
HONG KONG - Tai Hing Roast Restaurant has transformed local singer songwriter Eric Kwok (郭偉亮) into a superhero in its 25th anniversary ad campaign.
ASIA-PACIFIC - The past 16 months have seen a spate of former senior executives of 4A agencies and international networks founding independent agencies. What's making so many talented individuals leave the 'comfort zone', and how are they meeting the challenges they face as 'indies'?
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