Devondale sticks with off-kilter humour for smoothie campaign

Last year, the brand and its agency, DDB Melbourne, released a series of ads involving uncomfortable situations, such as one where hard butter led to awkward family revelations.

Claiming that the twisted humour won the hearts of Australians, the team is adding a "new dimension" to push the boundaries a bit more this time, according to Darren Spiller, executive creative director. That said, the product and a human insight still drive the campaign, he added.  

CREDITS

Suzanne Douglas – General Manager, Innovations, Marketing & Special Projects
Pam Burnett – Head of Retail Marketing
Adam Hamilton - Marketing Manager, Innovation
Joanna Teoludzka - Brand Manager, Innovation

AGENCY

Darren Spiller - Executive Creative Director
Simon Bagnasco - Creative Director
Mike Fritz - Art Director
Chris Hanrahan – Copywriter
Simon Thomas – Head of Broadcast
Carol Sinclair – TV Producer
Lisa D'Amico/Naomi Gorringe – Group Business Director
Julia Sheehan - Business Director
Kirsten Tidswell/Hannah O’Brien – Business Executive

Exit Films  & Tool of North America – Production Company
Benji Weinstein - Director
Alice Grant – Producer
Corey Esse & Emma Lawrence – Executive Producer
Ryley Brown – DOP
Fiona Dann @ The Casting Institute - Casting
Dave Whittaker of The Editors – Offline Editor
Ziggy Zigouras @ Method Studios – Online Editor
Colin @ Gusto Music - Sound