Matthew Miller
Apr 26, 2018

Dentsu Aegis takes on malaria with M2030 initiative

The network wants to bring together relevant organisations to eradicate the disease in Asia within the next 12 years.

You know how at this time of year you tend to see a lot of campaigns that take on social issues but don't seem to constitute much more than a moving case-study video and an eye-catching idea?

This is the opposite of that.

Upping the ante on a cause it has already been involved with for some time, Dentsu Aegis Network (DAN) Asia Pacific has launched 'M2030 – Defeating Malaria Together', in partnership with the Asia Pacific Leaders Malaria Alliance (APLMA).

Corporations that join the initiative get to use the M2030 trademark, and in exchange will run campaigns to raise awareness and funds, or contribute a portion of the profit from M2030-branded products and services to malaria programs.

All resources will be channelled to the Global Fund to Fight AIDS, Tuberculosis and Malaria, where they will be used to support malaria-fighting programmes in the countries where they are raised, according to DAN.

Vizeum is leading creative execution, strategy and brand development on a pro bono basis. Shopee, DT Families Foundation, Tahir Foundation and Yoma Strategic Holdings are aboard as partner companies.

“Through raising awareness and funding, we are no longer working on the premise of reducing the spread of malaria, but for it to be eliminated everywhere," said Kamil Gottwald, creative technology director of Vizeum APAC.

 

Related Articles

Just Published

4 hours ago

LinkedIn logs out: Is it the end of the road for ...

SOUNDING BOARD: Industry experts weigh in on the future for LinkedIn and other non-native tech platforms in China, as the business-networking site confirms it will shrink to a jobs board in the market.

4 hours ago

Japan continues to witness high ad fraud while ...

Grappling with high CPMs, Japan and Singapore report some of the highest fraud rates for IAS, while local brands pull rates down in Indonesia.

4 hours ago

Digital Media Awards 2022: Call for entries

The DMAs celebrate outstanding ideas, work, agencies, brands and talent in the Greater China region.

5 hours ago

BrandZ China: Tencent overtakes Alibaba; Kuaishou, ...

The top 100 most valuable brands in China gained 57% in brand value year-over-year, reaching $1.56 trillion, according to Kantar's latest ranking.