Matthew Miller
Oct 15, 2014

Creeeeeeeak: Chupa Chups opens haunted house on Instagram

ASIA-PACIFIC - Lollipop brand Chupa Chups, through longtime agency BBH Asia Pacific, has invited mobile users to explore a choose-your-own-adventure-style haunted house constructed on Instagram.

Client: Perfetti Van Melle (Chupa Chups)

Agency: BBH Asia Pacific

Market: Global

Campaign scope: YouTube trailer (above), interactive still images and nine Instagram videos on Instagram @getlolli, plus Facebook support.

The hook: The brand sought a shareable experience to raise brand awareness ahead of the year's "biggest candy-sharing event" at the end of this month. Players help a finger character search for his kidnapped friend, a lollipop, encountering allusions to the horror-movie canon along the way.   

Press release quote: "The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger."

Comments: The call is coming from inside....your mouth!

CREDITS

Client: Perfetti Van Melle
Creative Director: Tinus Strydom
Senior Copy Writer: Omar Sotomayor
Senior Art Director: Gaston Soto
Account Management: David Webster, Bassam Abdel-Rahman, Bernice Ooi, Michelle Zimmerman
Planning: Lindsey Cummings, Heidi Lahtinen
Producer: Daphne Ng
Director: Flamboyant Paradise
Production house: 4Humans

 

Related Articles

Just Published

3 hours ago

Nielsen names global chief marketing and communicati...

Jamie Moldafsky will spearhead the integrated global function for Nielsen’s global media business.

3 hours ago

Australian marketers set to lose US$738 million to ...

EXCLUSIVE: Click fraud targeting small businesses and affiliate marketing fraud have become particularly problematic in Australia over the past year, as fraudsters have exposed flaws in cybersecurity defences.

4 hours ago

Unilever to test four-day working week in NZ

Employees will slash their working hours by 20% on the same payroll.

4 hours ago

TBWA bags top honours in AOY APAC and network ...

The Omnicom agency scores Creative and Digital Network of the Year titles while UM wins big in the Media category.