Agency: BBH Asia Pacific
Campaign scope: YouTube trailer (above), interactive still images and nine Instagram videos on Instagram @getlolli, plus Facebook support.
The hook: The brand sought a shareable experience to raise brand awareness ahead of the year's "biggest candy-sharing event" at the end of this month. Players help a finger character search for his kidnapped friend, a lollipop, encountering allusions to the horror-movie canon along the way.
Press release quote: "The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger."
Comments: The call is coming from inside....your mouth!
Client: Perfetti Van Melle
Creative Director: Tinus Strydom
Senior Copy Writer: Omar Sotomayor
Senior Art Director: Gaston Soto
Account Management: David Webster, Bassam Abdel-Rahman, Bernice Ooi, Michelle Zimmerman
Planning: Lindsey Cummings, Heidi Lahtinen
Producer: Daphne Ng
Director: Flamboyant Paradise
Production house: 4Humans