Matthew Miller
Oct 15, 2014

Creeeeeeeak: Chupa Chups opens haunted house on Instagram

ASIA-PACIFIC - Lollipop brand Chupa Chups, through longtime agency BBH Asia Pacific, has invited mobile users to explore a choose-your-own-adventure-style haunted house constructed on Instagram.

Client: Perfetti Van Melle (Chupa Chups)

Agency: BBH Asia Pacific

Market: Global

Campaign scope: YouTube trailer (above), interactive still images and nine Instagram videos on Instagram @getlolli, plus Facebook support.

The hook: The brand sought a shareable experience to raise brand awareness ahead of the year's "biggest candy-sharing event" at the end of this month. Players help a finger character search for his kidnapped friend, a lollipop, encountering allusions to the horror-movie canon along the way.   

Press release quote: "The game uses Instagram’s native features to guide players through a haunted house filled with quirky, spooky messages inspired by popular horror movies and characters such as Psycho, Dracula, The Ring and Freddie Kruger."

Comments: The call is coming from inside....your mouth!

CREDITS

Client: Perfetti Van Melle
Creative Director: Tinus Strydom
Senior Copy Writer: Omar Sotomayor
Senior Art Director: Gaston Soto
Account Management: David Webster, Bassam Abdel-Rahman, Bernice Ooi, Michelle Zimmerman
Planning: Lindsey Cummings, Heidi Lahtinen
Producer: Daphne Ng
Director: Flamboyant Paradise
Production house: 4Humans

 

Related Articles

Just Published

42 minutes ago

Aline Santos named chair of judges for Campaign ...

Entries for the awards are now open.

46 minutes ago

RGA hires Anita Jack-Davies to drive equitable culture

The agency combines culture, operations, equity, inclusion and diversity under Jack-Davies, a diversity academic.

11 hours ago

APAC consumers trust DTC websites more than ...

According to a Reprise study, consumers who prefer to engage with DTC brands and buy on their websites do so because they consider consumer brands to be more trusted, authentic and having a wider variety of products.

12 hours ago

Behind the 'overly successful' launch of Trust Bank ...

The marketers behind the new digital bank by Stanchart and FairPrice Group explain how accessibility, incentives and attention to user journeys ignited astronomical success that 'most other banks take a year to achieve'.