Thai parents will need to be vigilant to prevent children from conducting taste tests of a new line of bath and body products that smell like Chupa Chups.
ASIA-PACIFIC - Lollipop brand Chupa Chups, through longtime agency BBH Asia Pacific, has invited mobile users to explore a choose-your-own-adventure-style haunted house constructed on Instagram.
SINGAPORE - Brands across the region are getting on (Ouija) board with Halloween, launching a range of spooky digital initiatives to coincide with the event.
GLOBAL - Chuck, the unflappable mascot for lollipop brand Chupa Chups, nearly becomes an alien abuctee in the latest 'Life less serious' TVC by BBH Asia Pacific for the Perfetti Van Melle candy brand.
ASIA-PACIFIC - BBH, global agency of record for Perfetti Van Melle lollipop brand Chupa Chups, is set to launch what it's calling a new business model for the industry, in which it gives game developers seed money and the brand's intellectual property in exchange for a cut of the revenue from any games they develop.
SINGAPORE - Chupa Chups is out to be part of Halloween this year, with the launch of its 'Scream Stopper' lollipop.
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