Created by BBH Asia Pacific, the special 'scream stopper' commercial was aired in key Singapore cinemas, including Golden Village, Cathay Cineplex and Sinema Old School during last weekend's halloween celebrations. The message of the commercial is that users can block embarrassing shreiks of terror during scary movies by sucking on a a chupa chup.
The cinema ads were targeted during special halloween film presentations. Golden Village showcased its 'Horrorthon', a marathon of three horror movies over the weekend. A 'House of Horrors', meanwhile, was set up outside Cathay Cineplex in tandem with Halloween. And the Sinema Old School also screened a "Screemfest" horror film festival. Over 7,000 Scream Stoppers were handed out in these cinemas, and at night spots across the country.
Douglas Hamilton, deputy creative director at BBH AP, said, “Forget chainsaw wielding cannibals, demonic orphans or mutant clowns, the scariest thing on Halloween is letting out an embarrassing high-pitched squeal of terror in front of your mates. With Scream Stopper we're happy to have found a solution to a truly horrific problem.”
Brand Chupa Chups
Campaign Scream stopper
Creative agency BBH Asia Pacific
Regional executive creative director Steve Elrick
Deputy creative directors Adrian Chan, Douglas Hamilton
Engagement planner Lindsey Cummings
Strategic planner Alexis deMontaigu
Print producer Brell Chen
Illustrator Kristal Melson
Broadcast producer Daphne Ng, Felicia Tan
Post production The Mill
Print production Peter Chee
Account management David Webster, Joanna Yeo