Chuck's schtick is that he handles even the most outlandish situations without batting an eye, so engrossed is he on sucking his ever-present lollipop.
The latest spot sees him not reacting in any discernible way to being levitated up to a tiny alien spacecraft. The pilots of the UFO get a taste of the candy and react in a multicolored light display.
Douglas Hamilton, deputy creative director for BBH Asia Pacific said the spot marks "the dawn of a new chapter where Chuck will spread his Life Less Serious message across the known universe.”
The TVC will launch across the Asian and European markets this month.
