Ad Nut
Aug 3, 2018

Cook-at-home service introduces 'spokesveggie'

An animated brussels sprout explains My Food Bag's benefits, as well as what happens to veggies the kids don't care for, in this campaign by Saatchi & Saatchi New Zealand.

An animated brussels sprout explains My Food Bag's benefits, as well as what happens to veggies the kids don't care for, in this campaign by Saatchi & Saatchi New Zealand.

A wayward brussels sprout named, inevitably, Russel, fronts a new ad for New Zealand-based cook-at-home service My Food Bag in a new campaign by Saatchi Saatchi New Zealand. 

Russel is cute, and he does a bang-up job explaining the supposed family-togetherness benefits of the service, which delivers pre-measured ingredients and preparation instructions.

The campaign launched in cinemas on 12 July and went to TV this week. Online and digital content will...

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