A wayward brussels sprout named, inevitably, Russel, fronts a new ad for New Zealand-based cook-at-home service My Food Bag in a new campaign by Saatchi & Saatchi New Zealand.
Russel is cute, and he does a bang-up job explaining the supposed family-togetherness benefits of the service, which delivers pre-measured ingredients and preparation instructions.
The campaign launched in cinemas on 12 July and went to TV this week. Online and digital content will roll out in coming weeks, including an interactive digital storybook triggered by an AR-enabled sticker that's included with deliveries.
However, the company's name just makes Ad Nut think of this spoof from The Onion:
Client: My Food Bag New Zealand
Chief Marketing Officer: Louise Cunningham
Marketing Manager: Sarah Moller
Creative Agency: Saatchi & Saatchi New Zealand
Production Company: Assembly
Director: Damon Duncan
Producer: Helen Naulls
Music: Liquid Studio
Composer: Peter van der Fluit
Producer: Tamara O’Neill
Media Agency: Zenith Optimedia New Zealand
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