Robert Sawatzky
Jul 13, 2018

Localised HSBC hexagons land in airports around the world

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

HSBC hexagon made for Shanghai

HSBC may have dropped the tagline 'The world’s local bank', but the sentiment remains alive and well in their latest campaign under the new brand promise 'Together we thrive'.

The multinational bank has peeled back the wrapping on its new airport campaign, which will be displayed across 1500 air gate bridges and 94 kilometres of walkways in airports from Hong Kong to London to Dubai to Los Angeles to Sydney and many others around the...

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