Nov 26, 2020

Programmatic DOOH advertising lands at Hong Kong airport

JCDecaux is launching programmatic trading capabilities for Hong Kong International Airport, purportedly the first major international airport to do so.

Jan 29, 2019

China Duty Free expands M&C Saatchi Spencer's remit to another airport

Another CDF subsidiary, Duty Zero, at the Hong Kong International Airport, is an existing client.

Jul 13, 2018

Localised HSBC hexagons land in airports around the world

Dubbed one of the world’s largest out-of-home brand campaigns, the latest 'Together we thrive' campaign will appear in 17 airports across nine global markets.

Mar 9, 2016

Terminally bad advertising

M&C Saatchi creative chairman and frequent judge of outdoor-advertising awards Ben Welsh passes judgment on airport advertising.

Aug 16, 2012

Wuliangye: When an airport meets a liquor brand

SICHUAN - Is it reasonable or appropriate to name a public facility after a commercial brand? That's the question raised earlier this year when the government of Yibin in China's Sichuan province announced plans to name the city’s new airport after a locally produced brand of rice wine.

Jan 21, 2011

Hong Kong airport launches 3D game to connect with travellers

HONG KONG - Hong Kong International Airport (HKIA) and Euro RSCG Hong Kong have launched an integrated campaign with an online 3D mini-game aimed at driving buzz around the airport’s array dining offerings.