A lot of agencies and brands could benefit from taking a breath and giving the facts a long hard look. So says Simone Wheeler, who in our video interview explains why it behoves communications teams to understand their realistic capabilities, funds and most important audiences. Rather than attempt to be the best at everything under the sun, Wheeler encourages targeted success.
This interview was recorded at Campaign Comms, Campaigns main event for all things PR. For more on our Campaign Comms coverage, go here.