Communication choices have repercussions: CLSA's Simone Wheeler

"Look, sometimes you've just got to be pragmatic."

A lot of agencies and brands could benefit from taking a breath and giving the facts a long hard look. So says Simone Wheeler, who in our video interview explains why it behoves communications teams to understand their realistic capabilities, funds and most important audiences. Rather than attempt to be the best at everything under the sun, Wheeler encourages targeted success.

This interview was recorded at Campaign Comms, Campaigns main event for all things PR. For more on our Campaign Comms coverage, go here.

Related Articles

Just Published

3 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

3 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

3 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

4 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.