Staff Writer
Nov 1, 2018

Cheil marks innovation, global expansion as the way forward

Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.


Embracing their ethos ‘ideas that move’, Cheil has made good on their vision with an updated suite of fully-integrated marketing solutions. The line-up includes their mainstay trifecta of strategy, creative, and media buying, as well as retail, E-Commerce, big data consulting and analysis, the Brand Experience department and the Amazing Factory creative workshop. The company’s O2O infrastructure has also lent itself to better client servicing across disciplines and across markets.

With global presence throughout five continents, subsidiary Cheil PengTai has set up shop as one of the largest agencies in China, with offices in Beijing, Chengdu, Guangzhou, Shanghai, Shenyang, Wuhan and Xi’an. Campaign Asia stepped into their offices for a word with their leadership team, and a candid look into the agency’s work environment.

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