Staff Writer
Nov 1, 2018

Cheil marks innovation, global expansion as the way forward

Campaign Asia toured the agency’s China offices to find a new, horizontal collaborative work ethic that has the company full of fresh ideas.


Embracing their ethos ‘ideas that move’, Cheil has made good on their vision with an updated suite of fully-integrated marketing solutions. The line-up includes their mainstay trifecta of strategy, creative, and media buying, as well as retail, E-Commerce, big data consulting and analysis, the Brand Experience department and the Amazing Factory creative workshop. The company’s O2O infrastructure has also lent itself to better client servicing across disciplines and across markets.

With global presence throughout five continents, subsidiary Cheil PengTai has set up shop as one of the largest agencies in China, with offices in Beijing, Chengdu, Guangzhou, Shanghai, Shenyang, Wuhan and Xi’an. Campaign Asia stepped into their offices for a word with their leadership team, and a candid look into the agency’s work environment.

Related Articles

Just Published

4 hours ago

GoFundMe launches #StopAsianHate campaign in US

The US campaign includes a central hub for donations to AAPI (Asian American and Pacific Islander) organisations.

4 hours ago

Peugeot bids to move upmarket with brand refresh ...

The new logo and campaign signify a new time for the Peugeot lion.

4 hours ago

Pret a Manger calls global creative review

Brand wants 'digital creative expertise'.

5 hours ago

Creative and media deliver 'stronger performance' ...

Organic revenue decline of 7.5% in the last quarter of 2020 puts Havas in the middle of the holding companies to have reported so far.