Ad Nut
Oct 19, 2017

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

It's interesting to speculate how many indistinguishable car ads—you know, a car winding its way along a deserted mountain or seacoast road—have been made in the history of the industry.

A million? Even if that number is off by an order of magnitude, it feels true, because who needs to see another one of those? Yet they keep getting made.

All of which is why this series of ads from BMW is so refreshing. It's based on a simple joke, bordering on dumb, but it works just because it's not another prototypical bore. It also helps a traditionally snooty and super-serious brand build appeal with a wider audience.  

Ad Nut just hopes all these full-time drivers will watch out for innocent woodland creatures as they drive.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Topics

Related Articles

Just Published

3 hours ago

Kraft Heinz CMO: Ecommerce 'a hit to profitability'

As ecommerce retailers undercut each other with discounts, brands' profit margins are becoming squeezed.

3 hours ago

The often-hidden costs of in-house agencies

The founder and CEO of marketing consultancy TrinityP3 uses a side-by-side comparison to dig into the costs you might not have considered.

4 hours ago

Ice cream anime: Magnum tells 'pleasure tales'

The Unilever ice cream brand debuted two lovely little animated films at Sydney's Japanese Film Festival.

6 hours ago

Is the whole greater than the sum of its parts for ...

AGENCY REPORT CARD: As Zenith, Starcom and Spark Foundry meld together under the group's 'Power of one' philosophy, we grade them as one entity for the first time.