Ad Nut
Oct 19, 2017

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

It's interesting to speculate how many indistinguishable car ads—you know, a car winding its way along a deserted mountain or seacoast road—have been made in the history of the industry.

A million? Even if that number is off by an order of magnitude, it feels true, because who needs to see another one of those? Yet they keep getting made.

All of which is why this series of ads from BMW is so refreshing. It's based on a simple joke, bordering on dumb, but it works just because it's not another prototypical bore. It also helps a traditionally snooty and super-serious brand build appeal with a wider audience.  

Ad Nut just hopes all these full-time drivers will watch out for innocent woodland creatures as they drive.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

1 day ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

1 day ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

1 day ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

1 day ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.