Ad Nut
Oct 19, 2017

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

It's interesting to speculate how many indistinguishable car ads—you know, a car winding its way along a deserted mountain or seacoast road—have been made in the history of the industry.

A million? Even if that number is off by an order of magnitude, it feels true, because who needs to see another one of those? Yet they keep getting made.

All of which is why this series of ads from BMW is so refreshing. It's based on a simple joke, bordering on dumb, but it works just because it's not another prototypical bore. It also helps a traditionally snooty and super-serious brand build appeal with a wider audience.  

Ad Nut just hopes all these full-time drivers will watch out for innocent woodland creatures as they drive.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.



Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.