Ad Nut
Oct 19, 2017

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

It's interesting to speculate how many indistinguishable car ads—you know, a car winding its way along a deserted mountain or seacoast road—have been made in the history of the industry.

A million? Even if that number is off by an order of magnitude, it feels true, because who needs to see another one of those? Yet they keep getting made.

All of which is why this series of ads from BMW is so refreshing. It's based on a simple joke, bordering on dumb, but it works just because it's not another prototypical bore. It also helps a traditionally snooty and super-serious brand build appeal with a wider audience.  

Ad Nut just hopes all these full-time drivers will watch out for innocent woodland creatures as they drive.

Ad Nut thanks the ad nuts at Campaign US, who covered this work first (and included the creative credits).

Ad NutAd Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. Check out Ad Nut's Advertising Hall of Fame.

 

Topics

Related Articles

Just Published

13 hours ago

How a local male-grooming brand is shifting its ...

X-Men shampoo took prime positioning as an early local F1 partner ahead of the inaugural Vietnam Grand Prix. Then came COVID-19.

13 hours ago

WFH Diary: starting a new job as lockdown began

Twitter's recently appointed APAC head of communications on juggling four time zones, a new role and some furry friends.

13 hours ago

How Shopee plans to make the pandemic windfall a ...

While it benefits from an influx of shoppers and brands, the ecommerce platform works to meet rapidly shifting consumer needs and looks to use personalisation to make sure its customers and buyers stick around after the pandemic.

14 hours ago

We are all lonely, and that’s a good thing

Let's learn to embrace lonliness to usher in better ways to be and behave, says FCB Ulka's AVP of strategic planning.