Jan 20, 2020

Cocky American marketers struggle to look beyond data in China

Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.

Sep 30, 2019

Adland insiders on Advertising Week's Pitbull controversy

Having 'Mr. Worldwide' and his twerking dancers close the week has caused a flurry of backlash.

Aug 26, 2019

BlueFocus invests in Legacy, aiming for bigger global presence

US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.

Apr 9, 2019

Rakuten launches North America push, with Steph Curry and puppies

The brand begins an aggressive marketing campaign by ad agency Duncan Channon.

Oct 26, 2018

China accounts for a third of global ad-funded video market

TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.

Aug 10, 2018

'Family fire': A dark, excellently crafted film about a nightmare of violence

US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.