Failure to consider cultural and emotional factors limits their ability to crack world's second-largest economy.
Having 'Mr. Worldwide' and his twerking dancers close the week has caused a flurry of backlash.
US-based Legacy Acquisition will be renamed Blue Impact and led by BFICG’s international business team, with Brett Marchand as CEO.
The brand begins an aggressive marketing campaign by ad agency Duncan Channon.
TOP OF THE CHARTS: China is expected to overtake the US to become the world's largest market for ad-funded video-on-demand for the first time in 2018.
US campaign by Droga5 coins a phrase to raise awareness of accidental gun deaths.
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