Adidas used tracking technology to convert the movement of a special basketball into a kind of signature as Howard competed with fans in brief (and totally unfair) games of one-on-one.
Participants left the event, which took place on 9 October at the Mall of Asia in Manila, with a T-shirt commemorating how effortlessly Howard beat them.
CREDITS
Client adidas
Agency TBWA\ Singapore
Creative director Hagan de Villiers
Copywriter James Holman
Art director Nuno Teixeira
Account director Peter Etheridge
Planner Steven Watson
Marketing manager (adidas) Sarah Fisher
Production company Six Toes Singapore
Executive producer Haydn Evans
Videographer/editor Erasmus William
Videographer/sound Ed Cryer
Technical development TBWA\ Santiago Mangada Puno
Technical directors Tadpole
Event logistics RSA
TBWA\ Santiago Mangada Puno (Philippines)
Assistant creative director Nino Reyes
Creative director Jake Tesoro
Producer francis Bagnes
Producer Anne Rodriguez
Producer Maan de la Cruz
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