Ad Nut
Aug 31, 2018

A groom's shocking wedding speech makes for a brilliant retirement-planning ad

A mortifying wedding-banquet speech delivers a strong message about retirement planning in this campaign for NTUC Income by BBH Singapore.

A mortifying wedding-banquet speech delivers a strong message about retirement planning in this campaign for NTUC Income by BBH Singapore.

Talk about brilliant opening lines Four seconds into this film from NTUC Income and BBH Singapore, a groom giving a speech at his wedding banquet announces that he grew up with the worst parents in the world. He even has a Powerpoint.

In a society where filial piety still mattersa lotit's hard to conceive of a more mortifying opening. No one in the target audience will be able to ignore it.

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