Talk about brilliant opening lines Four seconds into this film from NTUC Income and BBH Singapore, a groom giving a speech at his wedding banquet announces that he grew up with the worst parents in the world. He even has a Powerpoint.
In a society where filial piety still mattersa lotit's hard to conceive of a more mortifying opening. No one in the target audience will be able to ignore it....
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events