But don't worry, it's not an invasion of privacy. It's a two-minute, single-take TVC that leads off a new campaign by BBH for Singapore insurer NTUC Income.
Well-known song full of advice for children becomes the centrepiece in a campaign by BBH Singapore.
'True care' for NTUC Income by BBH Singapore.
A mortifying wedding-banquet speech delivers a strong message about retirement planning in this campaign for NTUC Income by BBH Singapore.
CASE STUDY: NTUC Income and BBH pooled data and insights, then used an alpha-stage YouTube tool to execute a campaign that showed prospective travellers some of their worst fears.
Singapore insurer Income's 'Times have changed' campaign looks into the evolving insurance needs of modern women.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins