The 18-minute creepy and entertaining opus 'Trapped' by BBH Singapore, directed by Kelvin Tong, is a deliberate shift by the insurer towards new content consumption trends.
Integrated planning and buying remit is understood to be worth S$5 million.
A four-minute film from the Singapore insurer and BBH Singapore explores the benefits of putting one's own future needs above the wishes of one's family.
But don't worry, it's not an invasion of privacy. It's a two-minute, single-take TVC that leads off a new campaign by BBH for Singapore insurer NTUC Income.
Well-known song full of advice for children becomes the centrepiece in a campaign by BBH Singapore.
'True care' for NTUC Income by BBH Singapore.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins