Adrian Peter Tse
Jul 31, 2015

A creative's survival guide to Vietnam

VIETNAM - In Vietnam, being creative isn’t enough. To survive and thrive, you need to be multi-disciplined, resourceful, patient, cultured, fearless and generous.

This episode of Campaign's #CreativeVietnam series turns to leading creative directors in Ho Chi Minh City who are setting the bar for creativity in the city and beyond. They weigh in on the creative scene in Vietnam and offer their survival tips.

The video features Daryl Villanueva, ex-agency creative turned creative entrepreneur, who is behind the futuristic motorbike concept company, Bandit 9. Similarly, Tuan Le, who also comes from a creative agency background, is the founder of Work Saigon, a co-working space and creativity school.

Both Villanueva and Le are also behind multi-disciplinary design company, The Lab Saigon, which is increasingly engaged in high-profile work, including AIA's new retail experience and office space revamp.

This episode also features Paul Busschau, creative director at Happiness Saigon, who has spent the last 10 years as a creative in Vietnam.

Finally, this is just the tip of the iceberg. In coming weeks, Campaign will go deeper into these stories. To keep up with the #CreativeVietnam series or join the conversation on creativity in Vietnam, you can:

If you missed last week's episode, 'Setting up a creative agency in Vietnam", you can watch it here:

 

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