“I don’t want to be a bystander, I want to take up the responsibility to drive change,” says the global CEO of data and measurement-driven media agency Essence.
WPP media agency turns to former APAC boss as Christian Juhl takes on top Group M job.
Kyoko Matsushita takes on new role.
Kyoko Matsushita explains how her agency is focused on solving long-term challenges, which ultimately leads to stronger relationships with clients.
GroupM's digital media specialist agency hired Daizo Nishitani in May 2016.
Kyoko Matsushita of Essence, a digital-media specialist recently acquired by GroupM, discusses the demands of Japanese marketers and her willingness to make a few enemies.
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