| In Creative Minds, we ask APAC creatives a long list of questions, from serious to silly, and ask them to pick 11 to answer. (Why 11? Just because.) Want to be featured? |
Name: Sophie Harper
Origin: Sydney, Australia
Places lived: Sydney, Australia
Pronouns: She/her
CV:
Creative intern, Akcelo, 2024
Copywriter, Saatchi & Saatchi, 2025
1. How did you end up being a creative?
For many years, I was a closeted-creative. What does that look like, you may wonder? It’s rocking up to
the 34th floor of Sky Prison in a bright turquoise kilt, to spend the day working in finance. It’s slipping an
acrostic poem into your farewell email at a government job. It’s obsessing over the symmetry of salami roses on the
corporate cheeseboard. Then, I discovered award school, and realised you can actually get paid to write poems. Even
better, there’s a whole motley crew of humans eager to comment on your turquoise kilt, and likely suggest a tasteful
sneaker to match. The rest, as they say, is history.
2. What's your favourite piece of work in your portfolio?
In the short time I’ve worked in adland, some highlights have been helping launch Grimace Down Under (a.k.a Very Important Purple), and bringing our pitch-winning work for 13cabs to life with ‘This Is How We Roll.’ I also love Saatchi & Saatchi’s Animal Welfare League spot ‘A Rescue Doesn’t Judge’. They captured the work drinks head noise just a little too accurately, felt like it was a page out of my diary. We truly don’t deserve dogs.
3. What's your favourite piece of work created by someone else?
Just one?! I have so many favourite
children. The new work for ChatGPT is pretty special. In a time when AI can feel like this looming, ominous threat,
they found such an elegant way to humanise it, showing how it can fit into our lives to help us, not hinder us.
4. What kind of student were you?
Unashamed theatre kid. I managed to play ‘Flight Attendant Ancestor’ in The Addams Family, ‘Spoon Soldier #3’ in Seussical the Musical and a Dominatrix in ‘A Funny Thing Happened on the Way to the Forum’. So yeah, I’ve got range. I like to think those formative roles blessed me with all the right skills for pitching.
5. What's on your bucket list?
To go full Mr. Worldwide and work all over the world. Amsterdam. London. New York. Tokyo.
6. What career did you think you'd have hen you were a kid?
I wanted to be a dog when I grew up. Pats. Walks. Little treats. Naps in the sun. Endless praise. Sounded
pretty good to little 4-year-old Soph. I stand by this dream.
7. Do you have any secret or odd talents?
I can harmonise with practically anything. In school, it was the fire alarm. Doesn’t quite earn the praise in the workplace. Tough crowd.
8. What's the last song/artist you listened to?
I recently got back into The Wiggles. It’s been a while, but man do they know how to make a fruit salad.
Dorothy the Dinosaur has been dabbling in some techno lately, and I’m like, sure, it’s 2025, everyone’s a DJ. But
don’t lose sight of your Hot Potato roots, ok?
9. What's your favourite TV show?
I’m a little late to the party, but the writing on Succession never
ceases to astound me. The zingers! They’re the sort of comebacks you dream up in the shower and never have the
satisfaction of delivering. Shout out to Sarah Snook for repping the Aussies, from ‘A Picture of Dorian Gray’ to Shiv
Roy, she’s earned her status as a true national treasure. And can we talk about Jesse Armstrong? Imagine having
Succession and Peep Show in your repertoire. I would love to take a back seat in his brain for a day.
10. Tell us about an artist that we've never probably heard of
There’s this wonderful page called
@contemporary100 that curates niche, brilliant work from creatives all over the world. If you can dream it, they’ve
got it – from pigeons shot like a rap cover, to ‘Girls Carrying Shit’.
11. Tell us about your tattoo(s)
You don’t put a bumper sticker on a Bentley.
Campaign Asia-Pacific
