Creative Minds

In this series, we get to know APAC creatives through their answers to 11 questions. The first three questions are required, but the creative person chooses the rest from a list of nearly 40 that we've compiled, ranging from the serious to the silly.

Apr 11, 2024

Creative Minds: Melissa Boey on fearlessness and life-and-death projects

From hitchhiking in Moscow to being followed by a local cartel in Mexico, MRM Japan's senior art director's life and work is never short of adventure.

Apr 3, 2024

Creative Minds: Omar Sotomayor's creative quests, Aurora dreams and not-so-great-hits

Ice cream peddler by day, pop star by night? We Are Social's regional executive creative director reminisces about unconventional childhood aspirations.

Mar 28, 2024

Creative Minds: Zosia Ella Kilpatrick's quest for happiness beneath the turquoise waves

An active surfer, a weekend gardener and a wellness enthusiast, the award-winning MullenLowe creative shares secrets to inner peace.

Mar 21, 2024

Creative Minds: Dou Chen wants to dine with her grandmother, Justin Bieber, and Bill Gates

Meet Dentsu Creative's Gen Z copywriter in China who loves anime culture and has a real name similar to a nickname, ‘Dou’, which means bean in Chinese.

Mar 14, 2024

Creative Minds: Malou Ko wants to have dinner with the late Virgil Abloh and Hikaru Utada

The founder of design studio The Cabinet on the wild idea of starting a design agency while still a student, and her dream dinner guests.

Feb 29, 2024

Creative Minds: Rosie Stone on becoming an unexpected creative force but loving it anyway

The Leo Burnett creative made quite a U-turn from writing Justin Bieber articles to solving briefs, creating campaigns and finding 'aha' moments in advertising. Here's her story.