How Publicis Groupe thinks AI will reinvent the agency model – and why there’s no technology without people

As AI rapidly reshapes the agency landscape, Publicis Groupe is betting that its greatest competitive advantage isn’t just technology, but the people, culture and capabilities that power it. By rethinking talent, breaking down silos and embedding AI across every level of the business, the network is positioning itself to thrive in an industry being rewritten in real time.

by Publicis Groupe