YouGov audiences will open to Eyeota's marketing clients in seven new global markets, six of them in Asia-Pacific.
The status quo isn't working. Time to give users real control over the data they share and end the game of Whac-A-Mole between advertisers, browsers and users.
Evolving data laws run the risk of creating continued headaches, but GDPR has pushed most brands, agencies and publishers to a better place, argues Eyeota's international MD Aaron Jackson.
SINGAPORE - Asia-Pacific spending on audience data decreased 7 percent quarter-on-quarter in Q3, according to the Eyeota Index Q3 report.
The Eyeota Index Q3 report shows a dip in spend from Australia, down 7 percent quarter-on-quarter, while Southeast Asia jumped another 42 percent. The most popular segment categories were sociodemographic data (53 percent) and B2B (20 percent). Sociodemographic remains a steadfast investment for many brands worldwide, as it provides broader information of user profiles such as age, gender and income levels for more effective targeting.
Key stats from Eyeota's Q2 Index of trends in audience-data expenditures. Please see the related-article link below for more information.
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