The sandwich years are hard. Parenting, parents and a high-pressure professional role, all at the same time.

‘China is still the strategic variable,’ Whittaker writes, as a more fragmented APAC advertising landscape could blunt the risk of a single shock hitting all markets equally.

Wellness marketing in Asia often glorifies perfection. Stuart A Spencer argues brands should focus on everyday progress if they want to make healthier lives feel possible.

The train line heading to the Shanghai International Circuit was a colourful 'Build The Thrill' activation.

Exclusive: The new joint venture with The Media Shop gives the media arm of Europe’s largest independent agency network a new Singapore-based hub from which to expand regionally.

Exclusive: Longtime PHD executive steps into the role following the exit of Mallory Simmonds, who previously led Kepler’s APAC and EMEA business.

The retailer’s global media planning and buying account is currently with Dentsu’s iProspect.

AI platform measures creative performance.

After spending over a decade cutting her teeth at Grey and Cheil, Nguyen founded the indie shop Bgency in her hometown, Ho Chi Minh City.

The $676 million savings plan is an exercise in juniorisation, centralisation and using AI as a shield to cut senior staff, writes a veteran of the "now-defunct holdco model."

India, Singapore and New Zealand led the winners’ circle, while Motion Sickness Auckland won Independent Agency of the Year, and Uzbekistan broke through with a standout debut.

If the marketing industry can convince the world a fizzy drink could achieve world peace, it should be able to sell the basic human decency of not firing women on maternity leave, writes Charlotte Mceleny.

WPP, Publicis and Omnicom battled for the business in the final round.

Campaign Asia-Pacific brings rolling updates from Spikes Asia Creative Campus, where speakers including Rica Facundo and Meta’s Jimmy Lee dig into the pressures, possibilities and cultural currents that run through APAC creativity.

Chen will work alongside McPetrie as co-CEO for three months from March 30 as part of a leadership transition.

Mark Penn’s holding company reported Q4 net revenue of US$651 million.

As Publicis Groupe marks 100 years, CEO Arthur Sadoun tells Campaign Asia-Pacific why rivals cutting jobs and betting on AI “synthetic” companies are getting it wrong. Publicis, he says, is investing in talent and Asia-led innovation.

Campaign understands the media and production review is being run together, and creative is being run separately.

Andreas Krasser is in his 40s, yet he's been asked about his "exit strategy." The Hong Kong CEO of Omnicom Advertising shares a candid piece on age bias in the industry.

Spikes Asia returns this week with the region’s sharpest creative work battling it out across 25 categories. Campaign Asia’s editors pick the shortlisted ideas most likely to take home the trophies.

Created by The Shout Group, the film draws from educator Siti Rahayu Baharin’s work providing education and safe spaces for marginalised children in Kuala Lumpur.

Campaign met with global CEO Tyler Turnbull, global CCO Andrés Ordóñez, and global CSO Harjot Singh for the leadership team’s first sit-down together following Omnicom’s acquisition of Interpublic.

Top shareholder Vin Murria rejoins board.

Thrive PR, Pizza Hut Australia, McCann Singapore, Monks, Mandai, LePub, Imagination, Analytic Partners, Carat Perth, BBDO Hong Kong, Havas Moonfolks, and more, in our weekly collection of people moves and account news.

A growing chorus of industry leaders, from Cindy Gallop to Jo Juber, call out the performative allyship around International Women’s Day and demand real change.

Too many people plan their exit from advertising by 40, convinced experience has an expiry date—an outdated bias, one agency founder says it's time to dismantle.

All shortlisted work heads into the final judging for APAC’s top creative honours.

CASE STUDY: Widely used but seen as a booking utility, RedBus built a food travel map to influence travel planning earlier and lift organic installs.

Moonfolks’ 2026 report finds Indonesians return to consumption this Ramadan and 40% rely on social reviews before making the purchase.

The “weird art kid” from Manila is now a creative director in Myanmar, a career built on ideas that go against the grain and clients brave enough to bring them to life.

Almost 70% of women don't feel confident by the way marketing portrays them. Brands need to stop looking at women as a neat little segment.

The exec appeared reluctant to eat the new Big Arch burger and referred to it as a ‘product.’

Former Accenture Song, Publicis and Oglivy leader stepped back from her executive career in 2025.

With the deadline for Campaign's 50 Over Fifty list for 2026 approaching, one of Singapore's most prominent CMOs who won the recognition last year, explains how a healthy ' bullshit radar' can give senior professionals an advantage if also open to learn.

On International Women's Day, the brand reminds women they're not alone in the hidden struggles that come with managing period pain and discomfort.

The world doesn't need more people racing toward an AI future without stopping to ask what kind of future it actually is.

More than 100 marketers gathered to discuss AI search, fractured media and a changing population that pushes brands to rethink how they engage customers.

BBH is the incumbent.

The corner is named after two of the sport's most prominent female engineers, Laura K. Müller and Hannah Schmitz.

Campaign Red lists the key creative wins reported globally last year. In APAC, reviews of Honda, Vodafone, and Wipro Unza were among the most notable.

In a bell-curve industry, excellence is statistically rare. Darren Woolley argues that benchmarking the average almost guarantees mediocrity.

With visibly fewer brand activations this International Women’s Day, Campaign Asia-Pacific asks whether DEI is being deprioritised in the region or simply de-risked.

The independent agency will establish a cross-functional team to work with Zoom.

Incentives will be more closely linked to parent company, with half of bonus tied to WPP and half to operating unit.

With forecasts suggesting up to 90% of web content could be AI-generated by 2026, media and fraud experts explain why verification tech alone won’t shield advertisers from the rise of convincing synthetic content.

From Young Spikes to Creative Campus and See It Be It, Spikes Asia Week 2026 doubles down on skills, support and connection for the region’s next generation of creative leaders.

Built on nearly 500 AI-made sites and 115 Android apps, the ad fraud scheme built a fake web to drain advertiser dollars, IAS said.

Aldi South Group operates in 11 markets, including Australia and China.

IWD 2026: For decades, women have given time, labour and emotional energy in exchange for the promise of progress. Charu Srivastava says it’s time that generosity delivers real authority and access.

Ogilvy Thailand, Teneo, Scoot, Publicis Groupe, WPIC Marketing + Technologies, Bastion, Sling & Stone, OMG China, Sandpiper, Dentsu Creative Australia, and more, in our weekly collection of people moves and account news.

Open to agencies, marketers, content creators, government agencies, and non-profit organisations operating in Indonesia.

The network has elevated PHD China's chief executive, Joey Zhao, to COO with immediate effect.

In the race to win the algorithm, Indonesian brands are turning feline charm into serious communications currency. The question is whether attention converts to equity.

The supermarket giant has pared back its AI assistant’s “personality” after the bot baffled customers with unsolicited tales about its “mother” and “uncle.”

Entries and winners came from multiple continents, with VCCP and Serviceplan among the big winners.

Art director Hanna Grant talks about beautifully weird work, working under pressure, and why her bucket list involves bears (the actual ones).

As Singaporeans consume nearly double the recommended daily salt intake, TBWA makes the invisible threat impossible to ignore.

Chief executive Cindy Rose said WPP will not merge or consolidate any agency brands.

CEO can “see a path” back to growth for agency group, which will operate as a single company. “I don't think as a holding company WPP had a culture,” she tells Campaign.

Agency group will lead with media in three-year plan after 5.4% revenue slump.

Combined staff numbers fell 6.4% as Omnicom took over IPG.

A synthesiser built from repurposed electronics anchors the telco's sustainability push.

Former WPP CEO Mark Read joined Kantar Media board last year.

The cosmetics giant previously worked with various media agencies.

Exclusive: Gareth Mulryan expands his remit to lead the new JSK unit.

Ahead of his Campaign360 keynote in May, Patilinet argues that when AI makes everything possible, marketing’s competitive edge will lie less in speed than in judgment.

The Land Transport Authority and Singapore Tourism Board are among public-sector bodies issuing mandates across branding, content and engagement.

Xu Yangtian said support from the Communist Party and Guangdong provincial authorities was critical to Shein’s growth.

Leadership team will present to investors on Thursday, February, 26.

The world’s third-largest sportswear brand tapped Team Epiphany for retail-focused, community-driven events as it expands its footprint beyond 12,000 stores in China.

For the past four years, Titus has also served as global influence lead.

The 14th edition of Campaign's 40 Under 40 will celebrate the brightest stars in the APAC marketing and advertising fraternity.

Following a competitive pitch, the Omnicom shop oversees media across 11 markets in APAC.

When the story of the Japanese macaque Punch and his IKEA Djungelskog orangutan went viral last week, the retailer quickly swung into action.

Accenture and Accenture Song aim to be the most "client-focused, AI-enabled" place to work.

Deadly crash statistics have done what market forces rarely do: unite Toyota and Honda. With Hakuhodo, the rivals have teamed up on a road safety campaign.

Outcomes aren’t the answer if they risk slipping into “PR with spreadsheets” territory, says Ian Whittaker. With MNC attention tilting West, APAC marketers must link investment to earnings confidence and cashflow strength.

Vietnam's Gen Z are embracing DINK (Dual Income, No Kids) values as a survival strategy, controlling 92% of spending while delaying traditional milestones amid rising costs.

Publicis Groupe shops make up the rest of the top five.

CASE STUDY: By trading traditional names for local Gen Z slang, Coca-Cola turned its 14-year-old 'Share a Coke' campaign into a digital success that recruited nearly half a million new users across ASEAN and the South Pacific.

The new campaign by Leo Australia keeps the chicken shop's customers real and their food looking fun and tasty.

Milieu Insight, Carat, Untangld, FWD Hong Kong, The Marketing Society, Tanium, McCann Group New Zealand, M+C Saatchi, 24 Hours Business Plan, Bastion, The Secret Little Agency, and more, in our weekly collection of people moves and account news.

Sheikh Idham Abas to helm the office as managing partner.

Dentsu's corporate shake-up and appointment of a new chief executive follows record $2 billion annual loss.

Majority of synergies will come from $1 billion cut to staffing costs, including job losses and offshoring.

Inspired by ideas too bold for the opening pitch, the Leo Sydney copywriter believes clients should champion campaigns that still resonate a decade later.

The three brands lead in advertising awareness gains in Australia this month, with Kia's campaign launched for the Australian Open dominating public attention.

Executives told the Financial Times that ads risk making users 'suspicious of everything'.

APAC drove just over 10% of revenue.

Huberts was most recently president of global innovation and experience, Dentsu, and president, Dentsu Lab.

Omnicom-owned PHD takes the top spot in the final APAC media league of the year, fending off a Publicis-powered top five, while Mindshare claws back into the top 20.

Taboola, Marico, Plaza Premium Group, OMD New Zealand, Havas Life, Special, W Communications, Havas Ortega, Palawan Group of Companies, Visa, WPP Media, Multiplied, Edge Marketing and more, in our weekly collection of people moves and account news.

Gut Asia goes for a less complicated, more edible spot to mark V-Day in Korea.

The editorial team is taking a break to welcome a new moon and the Year of the Fire Horse, resuming publication on February 20.

WE Communications is the incumbent.

Super Bowl LX demonstrates the growing power of social-only activations and the evolution of hybrid strategies.

EXCLUSIVE: After months of uncertainty over its overseas operations, Dentsu has ruled out a comprehensive partnership, announcing sweeping management changes as it reports its steepest annual loss on record.

Dentsu reduced headcount by 2,100 roles in 2025 and said a further 1,300 cuts are planned.