Campaign Leading Change Diversity Hub

For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to revisit our campaign for change. Throughout the next two months, we’ll bring you free expert talks, articles, opinion and lively debates on all the topics that matter, right here in the Diversity Hub. Plus, we'll be launching the 2020 Diversity Survey so please get involved.

Highlight

Oct 27, 2020

Creating Spaces: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the third in our Female First Forum series...

Oct 19, 2020

Vulnerability, empathy and leadership: Female First Forum

Three Campaign panels curated in partnership with Facebook, each one bringing together strong, successful, diverse agency women from across the globe talking about the topics that matter. This is the second in our Female First Forum series...

News

Mar 30, 2021

White Ops rebrands to Human

Cybersecurity firm said in October that its name perpetuated a toxic association of good and bad with colour and race, and has chosen a new name that "more authentically represents its values."

Mar 29, 2021

I'm losing my mind, let's talk about it: what I've learned about living through ...

Dark Horses' chief executive Melissa Robertson wants adland to have an open conversation about the menopause and the effect it can have on women.

Mar 23, 2021

After 100 years of tampon and pad marketing, brands are still struggling to ...

A visual feature charting 100 years of marketing from two of the world's biggest feminine care brands, Kotex and Tampax, shows how long it has taken to break the taboo of periods.

Mar 11, 2021

The woman-made brand: the new model for marketing to women?

In the first of a series of provocations on the future of the advertising industry, the authors of Brandsplaining explain why brands can and must learn about marketing to women from a new wave of female-founded brands.

Mar 10, 2021

5 homegrown brands that represented International Women’s Day in China

Reviewing the five best-performing International Women’s Day campaigns that went viral and built allyship with Chinese female shoppers.

Mar 10, 2021

Unilever bans the word 'normal' from ads and packaging

The commitment is part of Unilever's new 'Positive Beauty' programme to drive inclusion and gender equality across the sector.

Mar 10, 2021

KFC Gaming tells Burger King to delete ‘women belong in the kitchen’ tweet

Burger King’s top marketer says its meaning was lost in translation but it is ‘learning for the next time'.

Mar 9, 2021

Fearless Girl shatters glass ceiling beyond the boardroom

State Street Global Advisors celebrates International Women’s Day with a revamped art installation for the famous ‘Fearless Girl.’

Mar 9, 2021

Industry’s gender equality progress ‘not fast enough’ for Mars' Michele Oliver

The marketing leader explains how Mars is trying to give a platform to women whose voices 'are not typically heard' and discusses what more the industry needs to do to achieve true equality.

Mar 8, 2021

Mid-level female creatives don't feel 'heard'

This International Women's Day, we ask mid-level female creatives in the region what their biggest pain points are working in a male-dominated field.

Mar 8, 2021

It's past time to eliminate gender biases in design

From surgical instruments to crash test dummies and virtual assistants, gender biases and stereotypes have been built-into products causing real harm, says the co-founder of Elephant Design.

Mar 8, 2021

What brands should and should not do on International Women’s Day

Campaign asked industry professionals to weigh-in on the best ways for brands to mark International Women's Day.

Video

Apr 10, 2017

Unconscious bias: Tackling gender equality

Top industry leaders speak out on gender-equality strategies, in this video followup to the recent Campaign360 conference.

Apr 10, 2017

Campaign360 video: Smashing the glass ceiling

Almost every woman in the industry has a story about the glass ceiling. At the Campaign360 event, Lynn Branigan (president and CEO of She Runs It) explains how she used the experience to grow.

Apr 10, 2017

Campaign360 video: See something, do something

OMD CEO Mainardo de Nardis had strong words to say at Campaign 360. It behooves absolutely everyone in marketing to stand up when they notice persecution in the workplace.