The awards take place June 6 in Hong Kong.
Please see PRAwards.asia for complete information on this year's awards, the shortlist and ticket information.
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Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.
As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.