Jenny Chan 陳詠欣
Dec 8, 2016

Photos: 'Ladies of Media' luncheon raises nearly US$25,000

The event in support of Mother's Choice drew more than 80 female executives.

HONG KONG - More than 80 female executives raised HK$190,000 (US$24,497) at a 'Ladies of Media' charity luncheon in support of Mother’s Choice last week.

This was the fourth time the event has taken place, and the attendance numbers have almost doubled since the beginning.

Mother's Choice is a grassroots non-profit organisation that provides care for children needing permanent homes and for single girls facing crisis pregnancies.  

At the luncheon, Angelia Teo, Head of Content Labs at Haymarket (publisher of Campaign Asia-Pacific) hosted a panel discussion with Rachelle Berges, regional head of media and communications from Johnson & Johnson; Emma Loisel, global COO from The Exchange Lab; and Melanie Lo, chief executive officer of GroupM Hong Kong.

The discussion revolved around how women have to empower themselves and take things in their own hands instead of putting the onus on corporations to "help" them. 

"When I had my daughter I realised I had another job," shared Loisel. "My husband decided to be the primary caregiver of our daughter. When you look at a lot of senior women's marriages, most of them have a husband who does not have a lead career. Most marriages with both people in lead careers end up breaking up."

Among all these hard choices, women can take control by not just being a passenger in life, stressed Berges. It's very much about building flexibility into a company or team culture  so that important family commitments can be met without compromising the job requirements. 

"We have to think about how we run our companies," Loisel added. "Otherwise we are putting our fellow women into risk of missing their fertility windows and living their lives."

See also: Charity golf tournament raises US$48,000 for Mother's Choice

Source:
Campaign Asia
Tags

Related Articles

Just Published

15 hours ago

Colossus SSP alleged to mismatch user IDs

In a recent analysis by Adalytics, which evaluates media purchases for agencies and brands, Colossus SSP was highlighted for incorrectly reporting user IDs during ad transactions managed through the demand-side platform The Trade Desk.

15 hours ago

Singtel dials up the warm fuzzies in Mother's Day film

A daughter surprises her mother with a winter holiday in this sweet, simple film.

15 hours ago

The Tesla trial: Can brands thrive without a ...

Tesla CEO Elon Musk reversed course from a traditional advertising push last month by scrapping a freshly formed marketing team. Can brands survive or even thrive without a marketing team?