More than 1,000 business leaders, marketers, digital marketers, publishers, advertisers, and content managers attended the Adobe Symposium 2016 hosted in Singapore on 28 July, which explored the challenges and criticality of creating an integrated, exceptional customer experience.
The annual digital marketing conference saw presentations from Adobe executive vice president for digital marketing, Brad Rencher and Suresh Vittal, Adobe vice president of marketing strategy for digital marketing, along with brands including Kellogg, Globe Telecom, Singapore Media Development Authority, ANZ Banking Group, Mastercard, Great Eastern Life and StarHub.
Paul Robson, President, Adobe APAC
Adobe Symposium is the largest event of its kind in Southeast Asia, reflecting the demand for information and ideas in this area, and I’m excited to welcome local and international innovators to talk about the experience-led business. Those brands are laser focused on customer experiences at every touch point, and already pulling ahead of competitors by creating a new normal for consumers. Experience is the new competitive advantage.