Gabey Goh
Aug 2, 2016

PHOTOS: Adobe Symposium 2016 in Singapore

The recently concluded Adobe Symposium 2016 in Singapore saw attendance by representatives from across the Southeast Asia region.

More than 1,000 business leaders, marketers, digital marketers, publishers, advertisers, and content managers attended the Adobe Symposium 2016 hosted in Singapore on 28 July, which explored the challenges and criticality of creating an integrated, exceptional customer experience.

The annual digital marketing conference saw presentations from Adobe executive vice president for digital marketing, Brad Rencher and Suresh Vittal, Adobe vice president of marketing strategy for digital marketing, along with brands including Kellogg, Globe Telecom, Singapore Media Development Authority, ANZ Banking Group, Mastercard, Great Eastern Life and StarHub.

Paul Robson, President, Adobe APAC

Adobe Symposium is the largest event of its kind in Southeast Asia, reflecting the demand for information and ideas in this area, and I’m excited to welcome local and international innovators to talk about the experience-led business. Those brands are laser focused on customer experiences at every touch point, and already pulling ahead of competitors by creating a new normal for consumers. Experience is the new competitive advantage.

Related Articles

Just Published

24 minutes ago

M&C Saatchi rejects improved bid from AdvancedAdvT

Vin Murria wants to add two board directors, including COO.

9 hours ago

Should brands continue to take a stance in Asia's ...

After Samsung pulled an ad featuring a drag queen and his mother in Singapore, eight creative and communications leaders discuss how brands should balance purpose and politics.

10 hours ago

Women Leading Change Awards 2022: Call for entries

Get started now on your entries for the sixth-annual awards honouring business leaders, change-makers, trailblazers, and rising stars. The early-bird deadline is February 25.

10 hours ago

WFA offers guide for DEI-conscious media planning ...

DEI is not just a task for creative and HR teams, the guide's authors argue: Planning and buying choices play a critical role in supporting diverse voices and controlling whether hate speech and misinformation get funded.