Dec 20, 2013

PHOTOS: A visit to Heilongjiang province, northeastern China

Heilongjiang is worlds apart from fast-paced Shanghai and Beijing, but represents the future for both domestic and MNC brands in China. This gallery contains photos taken by this reporter and also GroupM's Shan Hai Jin. The reporter was a guest on one of GroupM's on-the-ground fieldwork trips for a proprietary research project covering tier-one to -four cities in China. Please see the related-article link at the bottom of the page for detailed observations from the trip and the research.

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Saint Sophia Cathedral in Harbin

PHOTOS: A visit to Heilongjiang province, northeastern China

All-male focus group

All-female focus group

In-depth interviewee (mother and son in Harbin)

Dicos Fried Chicken bus ad

Harbin Beer outdoor ad

Faded colour of outdoor ad

Poorly-maintained LED advertising screen

An influx of sports brands in Harbin

Nike store about to open

Most ads are in the form of advertorials, like this Dove ad

This Agricultural Bank Of China ad is the rare one that looks like an ad instead of an article.

Another advertorial for Honda

Roads are unpaved in Qiqihar

Lincoln luxury car in the middle of poor road infrastructure

The most primitive form of advertising: flyers

Fast food restaurants are the foreign brands with the highest penetration in lower-tier cities

Source:

Campaign Asia

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