Staff Reporters
Sep 25, 2017

Move and win roundup: Week of September 25, 2017

A weekly collection of notable people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover September 25 though 29, 2017. 
Catch up on past people moves and business wins

PEOPLE MOVES

 

Ruder Finn opened an office in Kuala Lumpur and appointed Archana Menon to lead it. Areas of expertise of the Malaysian team include reputation management, consumer lifestyle, corporate healthcare, B2B communications, technology, banking and finance. The office already has new clients including Prudential, Systane, Food Industry Asia and Little Lives, according to the agency.

South China Morning Post named Mi Li as head of global marketing. Formerly of Financial Times as global head of business partnership and content marketing, Li will be in-charge of audience and market development strategies in her new position. 

APV Hong Kong hired Leslie Wong as creative director. He was formerly with DDB where he worked on brands such as Smartone and McDonald's.

DDB Group Australia promoted Nicole Taylor from managing director to CEO at DDB Sydney.

The Sweet Shop opened a new head office in Shanghai and appointed Laura Geagea as managing director, China. She was formerly The Sweet Shop Asia’s executive producer for Asia MENA.

Edelman appointed Mazuin Zin as managing director of Edelman Malaysia, effective in mid-October. She was previously MD at MullenLowe Malaysia and has also worked at Leo Burnett Group. She will report to Bob Grove, COO for APAC and MEA.

Indonesia's Flock, a network of creative ad companies, has hired Yerry Indrajaya, formerly executive creative director at Y&R Indonesia, as chief creative officer for its subsidiary Finch agency and Leonard Wiguna, previously ECD at J. Walter Thompson Indonesia, as chief creative officer for Flock.

Telekom Malaysia appointed Timothy Chan as its go to market manager for mass marketing.

Priti Murthy, a 13-year Maxus veteran who currently serves as the company's chief strategy officer, has been appointed as CEO of OMD India, effective in October. (Read more)

BUSINESS WINS

3M India appointed Lowe Lintas to handle creative for Scotch-Brite and Scotchgard following a multi-agency pitch. 

OTHER NEWS

Australian mobile customer experience company Geronimo acquired digital agency Digital Media, following an another acquisition of Tapit last month. The acquisition spree was planned to bolster the company's capability in mobile customer experience. 

Online music streaming service Deezer partnered with talkSPORT, the global audio partner of Premier League, for its expansion into APAC. Deezer will have full access to pre-match, half-time and post-match EPL programming, football related playlist and live commentaries under the partnership. 

Australian PR shop Red Agency will be rebranded as Pink Agency for the entire October in conjunction with the Breast Cancer Awareness Month. “Pink Agency” will also hold several activities for the awareness and fundraising drives next month. 

Hong Kong-based Pico sets up a new digital marketing agency, Imaginators, that has several offerings including customer intelligence, brand engagement through strategic audits and diagnoses, as well as event planning. 

Nielsen launched its Media Impact and Marketing Cloud solutions, which are part of the Total Audience framework, for the first time in Asia in Hong Kong. The new products offer clients access to Nielsen’s data management platform, AI-powered segmentation, Data-as-a-Service, as well as integration with over 150 third-party media and marketing applications. TVB was named as the first client. 

 

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