Matthew Miller
Sep 25, 2017

OMD India hires new CEO from Maxus

The appointment follows consolidation of DDB Mudra Group's media business under OMD in late 2016.

Priti Murthy
Priti Murthy

Priti Murthy, a 13-year Maxus veteran who currently serves as the company's chief strategy officer, has been appointed as CEO of OMD India, effective in October.

She will report to Torie Henderson, CEO of Omnicom Media Group for Southeast Asia and India.

The company said the CEO role is newly created. In late 2016, OMD India entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand. 

“[Murthy's] appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change," Henderson said in a release.

Stephen Li, OMD’s APAC CEO, said that after a "comprehensive and intense" search, Murthy will spearhead "the next phase of development in a critical market". As a goals-oriented leader with a track record in the realms of data, digital and content, she will ensure OMD delivers on its promise of powerful, creatively-led, insight-driven work for clients, he added.

Harish Shriyan, COO of Omnicom Media Group India said that technology-led innovation is crucial for the business, and Murthy brings proven expertise that enhances the overall network.

"OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results," Murthy said. "It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”

Related Articles

Just Published

2 hours ago

Dentsu organic revenue declines 2.4% in 'encouraging...

Organic revenue fell 0.9% in Japan and 3.5% internationally in the first quarter, but overall underlying profit grew 20.8% as margins improved.

7 hours ago

Singed by antitrust fine, Alibaba posts first ...

The tech giant posted an operating loss of RMB 7.6 billion ($1.1 billion) due to a RMB 18.2 billion ($2.78 billion) fine levied by China’s market regulator.

7 hours ago

Thai mom-and-pop shops get a free geo-targeted boost

With help from Dutchmill Group and Wunderman Thompson, more than 200 micro retailers are starring in their very own ads and enjoying higher revenue. This delightful initiative has made Ad Nut's week.

7 hours ago

Campaign Crash Course: Tips for marketers to tap ...

As marketers look for more effective ways to target consumers, gaming is rapidly emerging as a great way to catch their attention. Here's how marketers can tap this opportunity.