Staff Reporters
Aug 26, 2019

Move and win roundup: Week of August 26, 2019

Essence, VMLY&R, Wunderman Thompson Singapore, Mindshare Malaysia, Archetype, DDB Group Vietnam, Lion & Lion, Affinity and more to come in our weekly collection of people moves and account news.

Campaign compiles a new 'Move and win roundup' as each week progresses. 
This edition will cover August 26 through 30, 2019. 
Catch up on past people moves and business wins

Essence hired James Graver as vice president and managing director for Australia. Based in Sydney, Graver brings 12 years' media experience and was most recently head of J3 APAC at UM in Singapore, where he led the Johnson & Johnson account. He previously worked at MEC in Australia and OMD in the UK. Graver will oversee all operations from Essence's Sydney and Melbourne offices. 

VMLY&R appointed design and experience strategist Kirsty Robinson as head of experience in Brisbane. She joins Deloitte Australia, where she worked in Sydney as national digital HR and employee experience lead and has 20 years of experience working with digital tools to drive customer, user and employee experience. Items on her CV include leading the pan-European Toyota digital marketing account across 28 countries and designing the digital customer experience for Sydney’s Opal Card rollout.

Wunderman Thompson Singapore appointed Rebecca Nadilo as chief strategy officer and promoted Farrokh Madon to chief creative officer. Nadilo has over 14 years of experience in APAC and the US, most recently as head of strategy at BBDO Singapore, where she led APAC business, brand and customer-experience strategy for clients including Visa, Fonterra, Sulwhasoo, Laneige, as well as local client Tiger Beer. Madon, previously co-CCO, is a highly awarded creative who has worked in Singapore, Amsterdam and India. He has in the past served as global creative lead for Singapore AIrlines and as regional creative director on MasterCard, Listerine, Kellogg’s, Gillette and BMW.

Michael Jung has been promoted to managing director of entertainment company CJ ENM Hong Kong to oversee its media business in Southeast Asia including tvN Asia and tvN Movies. Jung is the founding member of the Hong Kong office since 2009 and formerly the Head of Channel, overseeing tvN Asia and tvN Movies channel operation, programming and production. He has previously worked for Olive and tvN in Korea.

FrieslandCampina appointed Mindshare as its integrated media agency for Malaysia. The agency will be responsible for strategic planning and buying for FrieslandCampina's brands including Dutch Lady and its infant nutrition brands, although the pitch excluded digital work for the infant nutrition brands.

Archetype Hong Kong hired Fran Tam as a senior consultant. Most recently with Hill & Knowlton Strategies' technology practice, she also has client-side experience with Alcatel Mobile. She will oversee the strategic day-to-day direction on four key accounts including Rackspace, VMware, Stripe and the recently acquired Zulily.

DDB Group Vietnam won the Vietnam business of Southeast Asian logistics company Ninja Van following a pitch. The agency will handle the full spectrum of marketing services, including ATL, BTL, on-ground and digital in Vietnam. Ninja Van has operations in Singapore, Malaysia, Indonesia, Thailand, Vietnam, and the Philippines.

Lion & Lion appointed Iris Peng as managing director for its operations, strategy and overall business performance in Taiwan. She has 15 years of experience in New York, Beijing and Taiwan and was previously country marketing manager for Cisco Taiwan, marketing director for Audatex APAC and account director for Era Ogilvy Public Relations.

Australia effectiveness agency Affinity appointed Lisa Christie as group media director; Giorgia Butler as senior strategist and brand director; and Russell Smyth as creative director. Christie was previously with Ikon Communications, where she spent four years as a co-founder and client services director, and Starcom MediaVest Group, where she spent five years as strategy director. Butler has worked as strategy director at Ogilvy Australia and VMLY&R in Sydney, and spent eight years in marketing and activation roles for youth marketing, educational gaming and brand imaging consultancies in New York. Smyth has spent seven years at both Batey Ads and The Campaign Palace, and eight years as a creative director at Ogilvy & Mather.

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