Ad Nut is aware of the frenzy around Pokémon Go—mainly because of a vast increase, over the last few weeks, in the number of people wandering around in the vicinity of Ad Nut's oak tree with their noses glued to their phones.
To remind people that there are more important searches, BBH Barn helped a charity called Missing People in the UK place Pokémon-style posters in popular Pokémon hotspots and transport hubs, including London Waterloo station. JCDecaux donated the media.
Ad Nut thanks the ad nuts at Campaign UK, who covered this work first (click there for the credits).
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