Gabey Goh
Apr 25, 2016

GroupM Interaction 2016: APAC snapshots

GroupM released Interaction 2016, an annual report offering insights into digital advertising globally. The 2016 edition discusses six macro trends believed important for study including ad blocking; the integrity of digital supply; mobilisation and the expansion of app use; TV’s transition to over-the-top; the application of data to marketing; and the expansion of e-commerce. Please see the related-article link at the bottom of the page for more information.

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