'Grab Freedom Day' in Singapore
Grab celebrated its new brand identity last week (see related link below) with Grab Freedom Day. Over 100 GrabTaxis and GrabCars provided free rides to passengers, with the value of the rides donated to (these)abilities, a social enterprise that helps to level the playing field for Persons with Disabilities (PwDs). Grab will also sponsor a series of labs to co-create and test more accessible transport solutions. The company's management team, including Anthony Tan, group CEO and co-founder, and Lim Kell Jay, GM of Grab Singapore, and other Grabbers were drivers for day. Alaric Tay of Mediacorp Channel 5’s popular parody show ‘The Noose’ was also one of the Grab drivers.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Most Read
Just Published
Agency Report Cards 2023: We grade 31 APAC networks
Campaign Asia-Pacific presents its 21st annual evaluation of APAC agency networks based on their 2023 business performance, innovation, creative output, awards, action on DEI and sustainability, and leadership.
Agency Report Card 2023: Accenture Song
The tech-powered creative unit of Accenture has continued its aggressive growth strategy with a number of new acquisitions, but it remains to be seen whether that growth can be sustained long term.
Group M goes global with AI adtech partner
Partnership brings ‘intelligent creative’ to Group M’s global clients.
Roblox makes video ads available to all advertisers
By partnering with Integral Ad Science and Kantar, the game platform also now offers measurement solutions for advertisers on Roblox.