The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
What do events look like for the rest of 2020, and into 2021 and beyond?
Fans get to feel impact of professional tackle.
According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
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