activation

Apr 16, 2021

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Mar 23, 2021

Why Omnicom Media Group is separating ‘activation’ from ‘investment’

The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.

Jun 11, 2020

Event planners sound off on the future of the industry

What do events look like for the rest of 2020, and into 2021 and beyond?

Sep 16, 2019

Mastercard lets fans experience full force of rugby tackle

Fans get to feel impact of professional tackle.

May 15, 2019

Deliveroo to build 'Great Wall' using takeaway boxes

According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.

Apr 12, 2019

Tiger Beer's first retail space aims glocal

Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.