Rapper AJ Tracey will make an appearance at the opening ceremony.
Clowns. A bear. A subway-riding cat. A giant pineapple. A giant tissue pack. A bunch of small coffins. People with big pills on their heads. What do all these things have in common? They all feature in this historical collection of strange and/or ill-advised on-the-ground promotional stunts by APAC brands.
The London activation supports its new brand platform ‘Fancy a McDonald’s?’
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
What do events look like for the rest of 2020, and into 2021 and beyond?
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