activation

Sep 21, 2021

APAC marketing stunts: A collection of the strangest (and stupidest) on-the-street promotions

Clowns. A bear. A subway-riding cat. A giant pineapple. A giant tissue pack. A bunch of small coffins. People with big pills on their heads. What do all these things have in common? They all feature in this historical collection of strange and/or ill-advised on-the-ground promotional stunts by APAC brands.

Aug 22, 2021

McDonald’s dishes out McFlurrys from a ‘walk-thru’ billboard

The London activation supports its new brand platform ‘Fancy a McDonald’s?’

Apr 16, 2021

In pictures: Volvo pop-up stores in China go pretty in pink

The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.

Mar 23, 2021

Why Omnicom Media Group is separating ‘activation’ from ‘investment’

The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.

Jun 11, 2020

Event planners sound off on the future of the industry

What do events look like for the rest of 2020, and into 2021 and beyond?

Sep 16, 2019

Mastercard lets fans experience full force of rugby tackle

Fans get to feel impact of professional tackle.