activation
Apr 16, 2021
In pictures: Volvo pop-up stores in China go pretty in pink
The immersive activation aimed to target a younger Chinese audience for the brand’s XC40 model.
Mar 23, 2021
Why Omnicom Media Group is separating ‘activation’ from ‘investment’
The media holding group promoted Megan Pagliuca to chief activation officer to lead the charge.
Jun 11, 2020
Event planners sound off on the future of the industry
What do events look like for the rest of 2020, and into 2021 and beyond?
Sep 16, 2019
Mastercard lets fans experience full force of rugby tackle
Fans get to feel impact of professional tackle.
May 15, 2019
Deliveroo to build 'Great Wall' using takeaway boxes
According to the brand, the 'Great wall of Chinese' celebrates the UK's favourite type of takeaway food.
Apr 12, 2019
Tiger Beer's first retail space aims glocal
Changi Jewel’s Tiger Street Lab showcases the brand’s local roots to the world, says marketing director Faye Wee.
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